Course Overview
The Digital Marketing course equips learners with practical skills in online marketing, social media management, content creation, search engine optimization (SEO), email marketing, and digital advertising. Through hands on training, students learn how to promote businesses, products, and services using modern digital platforms, preparing them for careers in marketing, freelancing, and entrepreneurship.
Course Content & Modules
- Introduction to Digital Marketing
- Digital Marketing Fundamentals
- Social Media Marketing
- Content Creation and Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Facebook and Instagram Marketing
- Google Ads Fundamentals
- Website Analytics and Performance Monitoring
- Brand Development and Online Reputation Management
- E-commerce Marketing
Entry Requirements
National ID
computer competence
Career Opportunities
Digital Marketing Assistant
Social Media Manager
Content Creator
SEO Specialist
Digital Advertising Executive
Email Marketing Specialist
Brand Marketing Officer
Programme Details
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SchoolSchool Of ICT
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Duration3 months
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Fee InformationRegistration fees 1,500 Ksh 8,500 Ksh per month
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Min. QualificationNational ID computer competence
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