Course Overview
The Marketing course equips learners with practical skills in promoting products and services, understanding customer behavior, branding, digital marketing, and sales strategies. Through competency based training, students develop the knowledge and skills needed to create effective marketing campaigns, build customer relationships, and contribute to business growth in today's competitive marketplace.
Course Content & Modules
- Introduction to Marketing
- Principles of Marketing
- Consumer Behavior
- Market Research and Analysis
- Branding and Brand Management
- Digital Marketing Fundamentals
- Social Media Marketing
- Sales and Marketing Strategies
- Customer Relationship Management (CRM)
Entry Requirements
National ID
Career Opportunities
Marketing Assistant
Sales and Marketing Executive
Digital Marketing Assistant
Social Media Manager
Brand Promoter
Customer Relationship Officer
Programme Details
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SchoolSchool Of Business
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Duration3 months
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Fee InformationRegistration fee: 1,500 Ksh Monthly charges: 8,500 Ksh
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Min. QualificationNational ID
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